Tuesday March 10, 2009

My post last week focused on some of the technology changes that I've been spearheading at Technorati but this time, I have a personal change to discuss. When I joined Technorati in 2004, the old world of the web was in shambles. The 1990's banner-ads-on-a-CPM-basis businesses were collapsed. The editorial teams using big workflow-oriented content management system (CMS) infrastructure (which I worked on in the 90's) were increasingly eclipsed by the ecosystem of blogs. Web 2.0 wasn't yet the word on everyone's lips. But five years ago, Dave Sifry's infectious vision for providing "connective tissue" for the blog ecosystem, tapping the attention signals and creating an emergent distributed meta-CMS helped put it there. Being of service to bloggers just sounded too good, so I jumped aboard.

Through many iterations of blogospheric expansion, building data flow, search and discovery applications, dealing with data center outages (and migrations) and other adventures, it's been a long strange trip. I've made a lot of fantastic friends, contributed a lot of insight and determination and learned a great deal along the way. I am incredibly proud of what we've built over the last five years. However today it's time for me to move on, my last day at Technorati will be next week.

Technorati has a lot of great people, technology and possibilities. The aforementioned crawler rollout provides the technology platform with a better foundation that I'm sure Dorion and the rest of the team will build great things on. The ad platform will create an abundance of valuable opportunities for bloggers and other social media. I know from past experiences what a successful media business looks like and under Richard Jalichandra's leadership, I see all of the right things happening. The ad platform will leverage Technorati's social media data assets with the publisher and advertiser tools that will make Technorati an ad delivery powerhouse. I'm going to remain a friend of the company's and do what I can to help its continued success, but I will be doing so from elsewhere.

I want to take a moment to thank all of my colleagues, past and present, who have worked with me to get Technorati this far. The brainstorms, the hard work, the arguments and the epiphanies have been tremendously valuable to me. Thank You!

I'm not sure what's next for me. I feel strongly that the changes afoot in cloud infrastructure, open source data analytics, real time data stream technologies, location based services (specifically, GPS ubiquity) and improved mobile devices are going to build on Web 2.0. These social and technology shifts will provide primordial goo out of which new innovations will spring. And I intend to build some of them, so brace yourself for Web 3.0. It's times like these when the economy is athrash that the best opportunities emerge and running for cover isn't my style. The next few years will see incumbent players in inefficient markets crumble and more powerful paradigms take their place. I'm bringing my hammer.

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